| Reach over 90% of the healthcare marketplace.
We live in a world where each of us is constantly bombarded with advertisements from television, radio, newspapers, magazines, e-mail and the Internet. Our society has become so saturated with advertising that it has become increasingly difficult and expensive to reach a targeted audience.
Why direct mail advertising makes sense.
- No medium reaches a higher percentage of healthcare professionals than direct mail.
- No medium reaches a higher percentage of healthcare professionals who are likely to work for you. 90% of healthcare professionals live within 15 miles of their place of work. Direct mail allows you to target this audience.
- Direct mail delivers your message in an “uncluttered” environment. While it is true that each of us receives a significant amount of “junk mail,” the amount of advertising we receive via direct mail is a fraction of the advertising received via broadcast, print and Web-based media.
- No medium has a longer shelf life than direct mail. Unlike most other media whose shelf live is measured in minutes, direct mail has a shelf life of several weeks.
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Example #1: Physical Therapists
Our database identifies a total population of 812 Physical Therapists who live within 10 miles of ZIP code 18966 (Southampton, PA).
The cost for a 4¼” by 5½” postcard (designed and delivered) would be $934.24.
Note: Prior to the development of our AdPronto service, this project would have cost $3,470.00.
AdPronto reduced the cost of direct mail advertising by 73%.
The turnaround time (delivery to recipients via USPS) is five to ten days.
Example #2: Registered Nurses
Our database identifies a total population of 8,286 Registered Nurses who live within 10 miles of ZIP code 08060 (Mount Holly, NJ).
The cost for a 4¼” by 5½” postcard (designed and delivered) would be $4,236.52.
Note: Prior to the development of our AdPronto service, this project would have cost $8,369.00.
AdPronto reduced the cost of direct mail advertising by 49%.
The turnaround time (delivery to recipients via USPS) is five to ten days. |
