| Alumni Network |
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Company Name: |
Sodexo |
Industry: |
Integrated facilities and food service management |
No. of Employees |
120,000 in North America |
Location: |
Gaithersburg, MD |
Audience: |
Former employees |
Business Need: |
As the need for top talent in a wide variety of disciplines continued to increase, it was necessary for Sodexo recruitment messages to reach deeper into the pool of passive candidates. One high-potential audience within this pool was identified as former Sodexo employees. |
Goal: |
Development of an active online alumni network that would raise the level of engagement between former employees and Sodexo recruiters and raise each individual’s prospect as a rehire. |
Solution: |
Davis worked as part of a Sodexo team to develop a robust Web site, a memorable name, a logo that reflects the company’s graphic image, and promotional materials for a new alumni network. From this, Reconnexions was born. |
Benefits: |
- A platform for creating a bridge as individuals leave Sodexo
- Enhanced opportunity for rehires
- Great way to communicate the company’s Employer Value Proposition (EVP)
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Results: |
Through a monthly mailing to individuals who have recently left Sodexo, e-card campaigns and more, we are proud that Reconnexions can boast nearly 500 members in just one short year and has been the source of an average of 6 rehires per month. We continue to work with Sodexo in providing each with interesting and timely content including:
- Profiles of individuals who have returned to Sodexo
- Webinars of both personal and professional interest
- Hot jobs available
- News items of specific interest to former employees
- Special project opportunities to secure some temporary work with Sodexo
- Access to a directory of current Reconnexions members
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