| Landing Pages |
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Company Name: |
A. Duie Pyle |
Industry: |
Transportation |
No. of Employees: |
2,000 |
Location: |
West Chester, PA |
Audience: |
Potential employees |
Business Need: |
Human Resources needed a way to promote the advantages of driving for A. Duie Pyle. They had also expressed interest in showcasing 3 driver-oriented videos, but were unsure of which Web platform to use. |
Goal: |
To communicate clearly and concisely some of the benefits of joining A. Duie Pyle. Additionally, create a space where the three videos could be hosted/viewed. |
Solution: |
Davis developed a landing page geared towards a driving career at A. Duie Pyle. We also created a “Careers in Trucking” YouTube Channel to host the three videos. This allows visitors to view them without having to leave the site. |
Benefits: |
- Quick turnaround
- Metrics available
- Easy to update (minor fees apply)
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Results: |
The landing page was well received by HR and current employees. The landing page and videos have received steady traffic since their creation. The client now uses the channel to promote other related company videos.
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Best Practices: |
- Only include information pertinent to the job seeker.
- Streamline copy to keep page visually appealing.
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Case Study Samples |
Click on thumbnail to view landing page. |
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