| Printed Communications |
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Company Name: |
Milton Hershey School |
Industry: |
Education |
No. of Employees: |
1,687 |
Location: |
Hershey, PA |
Audience: |
People interested in educational, administrative, support and houseparenting opportunities at the Milton Hershey School. |
Business Need: |
Human Resources needed a comprehensive brochure that they could take with them to job fairs and events, as well as mail out to strong potential prospects for employment. |
Goal: |
Communicate the mission and vision of Milton Hershey School as well as the advantages of working there. |
Solution: |
Davis worked with both Human Resources and the Marketing/Communications departments to develop the 20-page brochure. The look and feel of the brochure builds on the school’s current branding and design efforts. |
Benefits: |
Provides a comprehensive look at the school, its mission/vision, culture and area. |
Results: |
7,500 brochures were printed and delivered in early 2008 to rave reviews. Both HR and Communications were thrilled with the piece. We recently completed an updated reprint of this brochure.
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Best Practices: |
- Use photos of employees and actual customers. Authenticity is important in every form of communication.
- Because of their perceived value, when a person receives a substantial printed piece, they recognize the importance of the communication exchange.
- It’s much easier to read detailed information when it is available in printed form.
- Keep printing runs small. Information changes too quickly for printed materials to have a long shelf life.
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Case Study Samples |
Click on thumbnail to view slideshow. |
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