| Recruitment Strategy |
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Company Name: |
IKON Office Solutions |
No. of Employees: |
25,000 |
Location: |
Nationwide |
Audience: |
Experienced, commission sales professionals from a wide variety of industries. |
Business Need: |
Sales drives a document management company like IKON. At any one time, IKON can have as many as 300 openings related to sales. This makes the recruiting of sales professionals an ongoing challenge. |
Goal: |
Create a pipeline of strong candidates with experience in outside sales. They must have a background with demonstrated success in a wide variety of vertical industries. |
Solution: |
All of our promotional materials focused on the Employee Value Proposition (EVP) that experienced sales professionals will enjoy: uncapped commissions, working for one of the Top 50 Companies to Sell For as recognized by Selling Power magazine, and world-class training.
Our strategies include:
- eSourcing resumes of sales professionals in regions with the hottest needs, many supporting an event.
- LinkedIn as a strong recruiting tool to track and recruit competitors’ talent.
- Large posting package negotiations.
- E-cards and business cards to encourage employee referrals.
- Use of an option on all online promotions for those who are not ready to apply, but want to continue to receive information about IKON. This will build a candidate relationship management list.
- A minimal use of local daily newspapers.
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Best Practices: |
- Aggressive sourcing through the IKON ATS, resume databases and open Web searches.
- Use of a full media mix.
- Creation of materials that support their strong employer brand.
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Case Study Samples |
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