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Company Name: |
Georgetown University Hospital (GUH) |
Industry: |
Healthcare |
No. of Employees: |
4,400 |
Location: |
Washington, DC |
Audience: |
Candidates in the fields of Rehabilitation, Pharmacy, Respiratory Care, Laboratory and Radiology, plus Nursing Assistants and Clinical Technicians. |
Business Need: |
Human Resources thought it would be a good idea to use video testimonials to communicate the advantages of working in various specialties at GUH to the healthcare community. Because the organization does not allow the use of social media, they needed an inexpensive way to host the videos without resorting to YouTube. |
Goal: |
To “bring to life” the allied health department teams at Georgetown and to encourage prospects to apply online. |
Solution: |
We interviewed the department managers to get up-to-date descriptions of their departments. We noted team accomplishments, technology developments and how they approach their daily clinical practice.
We also interviewed, photographed and videotaped a select group of team members during the course of a day.
We found an inexpensive, but solid video-hosting solution via Vidego and posted the video URLs on various Web landing pages and e-mail promotions. |
Benefits: |
- Provides potential candidates with relevant and specific information on the various departments.
- Puts a “human face” on these important allied health departments.
- Ability to use links to videos in a variety of promotions.
- Better control of the way the videos are seen by the public.
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Results: |
The promotion campaign is ongoing but in just one day, and as a result of a single e-card, close to 90 prospects viewed the videos for the Rehabilitation department.
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Best Practices: |
- When doing interviews, shoot video and photographs on the same day to save costs.
- Keep the information on landing pages relevant and brief. Video testimonials offer prospects an opportunity to hear from someone inside the organization.
- Keep the interviews simple. Avoid the corporate hard sell.
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