Does your recruiting strategy include Search Engine Marketing?

If not, you’re missing a significant opportunity to target both active and passive job seekers.

Search Engine Marketing (SEM) is an indispensable recruiting tool. Google, Yahoo! and Microsoft Live Search all have SEM programs that are affordable and scalable to your needs. Whether it's an employer branding or recruitment campaign, SEM is an effective tool for delivering your message to the right audience. SEM campaigns can be customized to ensure effective geographic and lifestyle/demographic targeting.

Our SEM Consultant will:

• Consult with you to establish campaign objectives.
• Develop targeted keywords and ad text.
• Create a search engine-optimized “landing page” that maximizes your placement within the “organic” search results.
• Review and revise both keywords and ad text to ensure the continued effectiveness of your campaign.
• Provide conversion tracking metrics.

How SEM works 1. When keywords match some or all of a user’s search terms, your ad may appear within “Sponsored Links.” 2. When users click on your ad, they'll be redirected to your landing page. 3. From the landing page, they can connect directly to your Web site or send an e-mail response.

Download Our
Information Sheet

Search Engine Marketing… (PDF)

Davis Advertising was interviewed for The Wall Street Journal
article "Recruiters Use Search Engines to Lure Job Hunters"

For more information,
please contact:

Brad Petersen
Senior Strategist
bpetersen@davis.jobs
800-777-3284, x2529
or 610-227-0406