2nd Annual Job Board SEO Survey
How job-posting sites and job aggregators perform on Google's search engine results pages.
Overview
More job seekers begin their job search on Google than with any other resource. Worldwide, Google handles over 101 million jobs-related searches each month. In the United States, Google handles over 45 million jobs-related searches each month.
| Google Search Terms (Monthly)* |
Search Term |
Global Searches |
U.S. Searches |
jobs |
101,000,000 |
45,500,000 |
employment |
11,100,000 |
6,120,000 |
careers |
13,600,000 |
6,120,000 |
openings |
1,500,000 |
823,000 |
|
| * Source: Google Keyword Tool |
Our study evaluated 625 unique jobs-related queries via Google (see Appendix) that combined 25 distinct occupations with 25 distinct locations. We recorded the Web domains for the top 25 search results for each query for a total of 15,625 search results. Our results included 2,000+ distinct Web domains.
Summary of Findings
- The clear leaders in Google search results were Indeed and SimplyHired. These two sites were the top results in over 60% of all searches we performed.
- In reviewing traffic sources for 100,000+ unique job board visitors, we found significant evidence that, when it comes to jobs-related searches, being the first result on Google generates approximately 5 to 8 times more clickthroughs/visits.
- Careerbuilder, Monster and craigslist have seen significant declines in their year-over-year Google search rankings.
- Less than 2% of all search results were from employer websites.
- Only 0.02% of all search results had .jobs as their top-level domain.
Download our report (PDF) and send us your comments. |
