Services
Targeting, Creative, Management & Metrics
Our account managers have extensive training and support to ensure your AttnHR Job Marketing campaign is successful. They are responsible for managing all facets of your campaign.
- Landing Page – Your landing page will be written, designed and programmed by professionals who understand search optimization and persuasive recruitment marketing language.
- Targeting – We’ll create a candidate profile and define targeting options for LinkedIn, Facebook and Google AdWords.
- Creative – LinkedIn, Facebook and Google AdWords all use some form of "text ads" that link to a landing page. We’ll create separate text ads (often using A/B testing) for each demographic target. Text ads should be candidate-focused and possess a high degree of visual magnetism.
- Campaign Management – LinkedIn, Facebook and Google AdWords provide a variety of tools, including A/B testing, geographic/demographic targeting, cost-per-impression/cost-per-click (CPM/CPC) pricing models, and scheduling and language options.
- Metrics – LinkedIn, Facebook and Google AdWords all provide some form of on-site analytics that detail the number of clickthroughs (CTRs) and clickthrough rates. Your AttnHR landing page includes Google Analytics, which provides detailed metrics on unique visitors, traffic sources and clickthroughs to the employer site or ATS/HRIS application.
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