Winning on Social Networks and Search Engines

There is little doubt that the combination of Indeed, SimplyHired and craigslist is the best way to reach active job seekers. However, active job seekers only constitute 15% of the total workforce. Studies have shown that 65% to 75% of poised workers (people who are not actively looking for a job) would be willing to switch if the right opportunity were presented to them.

Until the emergence of search engines and social networks, there was no cost-effective way of targeting and communicating with poised workers. Google, Facebook and LinkedIn make it possible to geo-target almost any occupational demographic.

Facebook, LinkedIn and Google AdWords provide different ways to target your audience:

• LinkedIn's profiling tools focus on professional attributes
  (e.g., job title, employer).
• Facebook leverages its demographic data
  (e.g., degree, university, age, interests).
• Google AdWords utilizes keywords from Google searches.

AttnHR Job Marketing leverages the unique strengths of each of these sites to create highly-targeted job marketing campaigns (text ads linked to custom-designed landing pages) that are customized to your unique hiring situation.